The real man’s style guide… We rounded up a panel of A-list fashion experts for a step-by-step rulebook that throws light on the gamut of style FAQs….
Read published version
A bunch of stories (click on each headline)
In Shady Company
When you order the Punjab Sweet House cap from inshadycompany, a Mumbai-based label that makes funky unisex caps, do not be surprised if you receive it tucked inside a colourful mithai box.
How to Keep Good Time at Work
http://www.livemint.com/Leisure/YF4TmmcqJ474AH779m0EJJ/How-to-keep-good-time-at-work.html
Agartala, Lilies and Lakes
WHY GO
Toss in a dash of East Bengal, whisk in an ounce of West Bengal and stir in the spice of a few of the 10 tribes to dish out Agartala.
This is a boutique graphic design studio founded by Rupinder Kaur (a.k.a Renee). It works in the realm of social impact design and for brands with hearts. I worked on the Daalcheeni’s identity, brand story and website content. Currently, I work on its projects as a ‘storyteller’ (writing identity narratives, developing content, building creative copy and the works).
This is a House of Crochet started by Usha Prajapati, an NID-ain with high creative energies. I developed the brand’s website content. Now I consult them as Creative Director on its hub content, social media blueprint, design strategy and thinking, styling and photographic direction.
This is a leg of National Film Development Corporation that facilitates filming in India for Indian and international filmmakers. I worked on its brochure content (for Daalcheeni) and built its content flow based on a visual storyline and brief. The same content has been used for the FFO website, as well.
http://www.ffo.gov.in/uploads/ffo_publication/FFO_Brochure.pdf