The Hindu

A story on Aurvedically-dyed clothing — December 2019


The real man’s style guide… We rounded up a panel of A-list fashion experts for a step-by-step rulebook that throws light on the gamut of style FAQs….

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Maxim March 2015 PAGES 1&2

Maxim March 2015 PAGES 3&4


In Shady Company

When you order the Punjab Sweet House cap from inshadycompany, a Mumbai-based label that makes funky unisex caps, do not be surprised if you receive it tucked inside a colourful mithai box.

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Agartala, Lilies and Lakes


Toss in a dash of East Bengal, whisk in an ounce of West Bengal and stir in the spice of a few of the 10 tribes to dish out Agartala.

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This is a boutique graphic design studio founded by Rupinder Kaur (a.k.a Renee). It works in the realm of social impact design and for brands with hearts. I worked on the Daalcheeni’s identity, brand story and website content. Currently, I work on its projects as a ‘storyteller’ (writing identity narratives, developing content, building creative copy and the works).

Daalcheeni Website



This is a House of Crochet started by Usha Prajapati, an NID-ain with high creative energies. I developed the brand’s website content. Now I consult them as Creative Director on its hub content, social media blueprint, design strategy and thinking, styling and photographic direction.

Samoolam Website

Film Facilitation Office

This is a leg of National Film Development Corporation that facilitates filming in India for Indian and international filmmakers. I worked on its brochure content (for Daalcheeni) and built its content flow based on a visual storyline and brief. The same content has been used for the FFO website, as well.